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Elizabeth Hurley is campaign spokesmodel.
September 29, 2010
By: TOM BRANNA
Editor
The image of a woman’s hand over her breast is the new signature image of The Estee Lauder Companies 2010 Breast Cancer Awareness (BCA) Campaign, representing how women can take control of their breast health to “Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time.” When it came to translating this effort to social media, Lauder realized there was second idea implicit in a hand across the chest: the idea of taking a pledge. To bring this “BCA Ple...
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